For the Eye and the Ear

September 20, 2010 linztaggs9

Public Relations is writing for the eye and the ear. Things that writers can do to be better writers is in a four-part formula. Those four parts are:

  1. Think before writing, think of ideas.
  2. Write a draft and don’t be afraid to write one.
  3. Simplify it
  4. Write for a particular audience

With writing for news release or any other media related factor you want to use the inverted pyramid. Which is you write the most important facts first to the least important. This strategy keeps coming up in all my media related classes so it is a very important function to use in writing for the media. Another strategy would be the 5 W’s and the H. That are

  • Who?
  • What?
  • Where?
  • When?
  • How?

Each or these needs to at least tried to be answered in news releases or media related things.

We always write for two types we write for the Eye and the Ear.

The Eye is for what people will read, some examples of things that will be read is

  • The Media Kit- Biographys, Background pieces, Fact sheets, Q&As,
  • Pitch Letter-  which is to get an editor or media to a possible story or interview
  • Case History-to tell about customer’s favorable use of a company’s product or service
  • White Paper-concerns external dilemmas faced by the organization

Now for the Ear is writing speeches that people will hear. Writing a speech comes in four parts

  • Preparing- which is the 4 W’s who,what,where, and when. Who is your speech for, When is it going to take place, Where is the setting, What are you trying to get a crossed in the speech.
  • Interviewing- Talk to the speaker and get their take on whats going to be said the main points.
  • Researching- looking into the subject that the speaker will be talking about, seek out opinions from others on the subject.
  • Organizing and Writing Most have an introduction, thesis, body, and conclusion.

When presenting the speech follow these guidelines

  1. Get organized
  2. Get to the point
  3. Be logical
  4. Write it out
  5. Anticipate the negatives
  6. Speak don’t read
  7. Be understandable
  8. Use graphics wisely
  9. Be convincing
  10. Stop!

Being in a public speaking class over the summer I learned each of the writing and speaking parts of a speech. It was a very good experience to have and I am very glad that it is a requirement for students to take in college.


Practice of Public Relations, The (11th Edition)Practice of Public Relations, The (11th Edition) by Fraser P. Seitel



Entry Filed under: Integrated Strategic Communications Class

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